For me, the point of makeup is either to look extremely obvious or to trick everybody into thinking there's none. And thus, for me, I can't seem to get on board with under-eye concealer. It always looks "done" just to the wrong degree - trying too hard, and not in a fun or subversive way. On others, I can sort of get on board with the yellow baked triangles look. Kim Kardashian obviously look very nice. But KK is cool by mistake, whereas I have had to try very very hard for every ounce of cool I have (not many ounces). Also, I have never found an under-eye concealer that looks any better than just letting my dark shadows fly free.
Nonetheless, tiredness (while sometimes a testament to your cool busy lifestyle and many fun times) isn't necessarily a great look. So here are my top helpers for when I don't want to look quite so debilitated and ancient, yet want to retain my cool-girl, not-really-trying, I'm-honestly-alright-now please-stop-asking aesthetic.
1) The Soap and Glory Make Yourself Youthful (make yourself really self conscious about seemingly imitating a speech impediment) is an eye cream with a light-reflecty, iridescent finish. I'm a real sucker for the skincare-in-makeup sell, because what is more appealing than something which works for a bit now and cumulatively builds up more work for the future? This seems to be quite moisturising and such, and which doesn't offer any coverage it does sort of brighten and tighten up in a very subtle way.
2) The Rohto Cool Max Eye Drops which make your eyes feel cold in a way they possibly should not naturally (I have read things about these actually making eyes redder in the future, but YOLO, live for today, etc). They make the white parts of your eyes more bright like when Mr. Burns is the alien on the Simpsons - some of my most formative beauty inspiration.
3) The Nyx Jumbo Eye Pencil in Milk - put this in your waterline and let's just say no more about it, ok?
4) Curl your eyelashes, and if you are as irresponsible with money as I am, do it with the Shu Uemura Eyelash Curlers. They are honestly different from cheap ones - they make your eyes look perkier and more awake, and make your eyelashes look a lot longer because of angles and maths etc.
But of course, also feel free to allow your tiredness to show forth like a badge of honour, and when people tell you you look tired just use it as a fun litmus test for who to never ever speak to again.